Category: Promotion

Welcome to the world of Personalized video usage.

This is Randolph Graham at CBRG Digital, like me I assume you are trying to generate leads, meet people, and eventually increase your sales to increase revenue to help improve your bottom line.

Story – One recent morning as I begin checking my email, I noticed one from American Express, titled “Your payment confirmation and a personalized video” that referenced my recent payment. The email content greeted me by name, which of course made me feel special. I felt as if it was designed especially just for me.

As a Senior Business Marketing Strategist at my Agency, I was not supprise because I offer this exact same services to several of my own clients.

I wanted to let you know that I’m seeking businesses like yours to introduce this service becvause I know that soon it will if now already going to be a common practice on Social media.

I’m just rolling this out to non-clients, so I’m offering to bring on a 10 or so businesses like yours in and would offer to create your first 30 to 1 minute video absolutely at no cost. All I ask for in return is for a reccommendation or referral if you are happy with your video.

You have just seen some sample videos so I hope it is going to be worth a 10-minute zoom or phone chat to see if we’re a fit. We can even brainstorm about what kind of campaign I have in mind for you. Is there a good time when we could chat further?

So give me a call at 301-534-5858 or contact me via my “ASK Randolph”  contact form and provide me your contact information.

To Your Success.


Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.

It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.

We all self promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.

Natural self-promoters are the former and I want to tell you about the three major traits they have and use to build themselves and their businesses.

  1. The first is position. You need to position yourself around people who can make a difference in your life. You need to do this frequently. You need to wake up every morning and ask yourself “Who can I meet today who will make a difference in my success?” In fact, go a step further, write it in big, bold letters and tape it on your bathroom mirror.

Also consider:

Who can help me meet my goals?

Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?

Don’t settle into interacting with the people who are the easiest to access. You need to reach outside your comfort zone and there you will find a wealth of new connections that will bring you great success.

  1. Now, let’s talk about Style. No, this doesn’t mean you need an Armani suit to bring in more business (though, let’s be honest-it wouldn’t hurt) ☺ What this really means is how are you different from your competitors and others in your industry. What makes you memorable with customers?

If you are meeting a lot of people and they don’t remember you once you leave the room, you have a serious problem! This means you have an opportunity to present yourself in a more memorable way.

There are lots of little subtle changes you can make. Reassess your:

  • Business cards
  • Company message
  • Your picture
  • Your wording

Maybe even, your hairstyle (of course, now we’re back to the expensive suit, but it really works!)

You get the idea. There are lots of little ways you can work on making your image and business more successful. Also, consider how you sound on the phone and how you great people at meetings or other events. Think about your 30-sec elevator speech.

  1. The third trait of natural promoters is repetition. You can’t say it once and leave it at that. Successful self-promoters say it as many times as they need until they get a response. Would you remember a commercial for Coca-Cola if you only saw it once, no! You see it over and over and eventually you head out to the store.

You, also, have to make multiple impressions on those you are networking with in order to build brand awareness. Repetition is in direct connection with positioning. Once you find people to network with, reach out and find hundreds more who can help in your success as well.