Then using the best strategies and tactics that works best, get rid of as many uncertainties in the current marketing, their prospects might perceive as reasons not to buy from them.
I create a marketing strategy for my client using the conversion equation, because it’s proven that prospects buy on emotion, and that is what I focus on.
When a prospect is exposed to the revised marketing content, because of its relevancy, they are more engaged, which is the intended result. Engagement motivates and move them to the next phase in the equation.
Now they get additional details and education to help facilitate their buying decision further.